Howdy 👋🏻
I'm Dasha, a Senior Product Designer with 7 years of experience, a background in hospitality and social science, and a home base in Amsterdam.
I care about elegant visuals backed by smart systems thinking, and I always balance what's best for users with what makes sense for the business. I've never shied away from complexity: most of my work has been in niche, specialised domains like remote eye diagnostics and carbon accounting, where understanding the domain comes before designing for it.
That's why I never design a feature in isolation. Every screen starts with the flow around it, so the product works as one whole, whether it's a 0-to-1 startup, an enterprise platform, or software connected to real hardware.
Experience
Feb 2026 – now
Sr. Product Designer
Root Sustainability • Environmental & sustainability insights SaaS for retailers (B2B)
2022 - 2025
Product Designer → Sr. Product Designer
Topcon Healthcare • B2B(+2C) SaaS for eye-care professionals
2025
Founding Product Designer (part-time)
Lemonade Training • CrossFit startup mobile app (B2C)
2020 – 2022
UX/UI Designer
Perspektives • R&D studio for SMBs (B2B & B2C)
2019 – 2020
UX/UI Designer
Freelance
Non-design passions
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Specialty coffee
Oat milk cappuccino is my go-to
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Healthy lifestyle & nutrition
Curious about how what we eat fuels how we feel and perform
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Interior design, with a UX twist
Occasionally helping friends
upgrade their homes
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Psychology, productivity, & management books
Current reading: Articulating Design Decisions by T. Greever
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Progressive overload at the gym
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Traveling to new & best-loved places
30 countries visited so far, and I've lived in Russia, Spain, Czechia, Finland and now the Netherlands