Howdy 👋🏻

I’m a product designer with a background in hospitality
and social science, living in📍Helsinki, Finland.

I’m a product designer with a background
in hospitality and social science,
living in📍Helsinki, Finland

I’m a product designer with a background in hospitality and social science,
living in📍Helsinki, Finland

I believe that a digital product is a living thing that should adapt and evolve
with time

I believe that a digital product is a living thing that should adapt and evolve with time

My passion lies in crafting elegant solutions that put users first, especially in challenging problem areas. I value beautiful visuals backed by smart systems thinking. I design with a broad perspective, always balancing user experience with what makes sense for the business.

My principles

🚀 What ships matters more than what’s perfect

Beautiful design artifacts are great, but progress is better

🧠 Make intentional decisions

Cultivate spaces of trust and collect diverse perspectives, and then use them to sharpen ideas

📐 Measurement as intervention

As P. Drucker famously said – "What gets measured gets managed, and what gets managed gets done"

💫 Never settle for mediocrity

There’s always room to make our designs better, one iteration at a time

& a bit more

Career path

How it all began

Non-design passions

Career path

How it all began

Non-design passions

Career path

How it all began

Non-design passions

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