Hi, I'm Dasha,

Product Designer
shaping business strategy through elegant design

out of imperfect conditions

6+ years of experience

6+ years of experience

B2B(+2C) • B2C • SaaS • 0-to-1

B2B(+2C) • B2C • SaaS • 0-to-1

Based in Helsinki 🇫🇮

Based in Helsinki 🇫🇮

Other projects

Fitness • B2C • 2025

Smarter training through health insights

EdTech • B2C • 0-to-1 • 2022

Automating facilitation expertise into workshop preparation tool

EdTech • B2B(+2C) • 2022

Knowledge sharing platform for communities and organisations

Travel • PoC validation • 2020

Cross-hotel service ordering experience

My principles

🚀 
What ships matters more than what’s perfect

Beautiful design artifacts are great, but progress is better

🧠 
Make intentional decisions

Cultivate spaces of trust and collect diverse perspectives, and then use them to sharpen ideas

📐
Measurement as intervention

As P. Drucker famously said – "What gets measured gets managed, and what gets managed gets done"

💫 
Never settle for mediocrity

There’s always room to make our designs better, one iteration at a time

In their words

Hard skills can be learned, but the real magic happens when personalities click

Get in touch

Whether it’s a quick question, a collaboration idea, or just a friendly chat, I’d love to hear from you.

© Dasha Karpov 2026. All rights reserved.

© Dasha Karpov 2026. All rights reserved.

© Dasha Karpov 2026. All rights reserved.