Hi, I'm Dasha,
Product Designer
shaping business strategy through elegant design
out of imperfect conditions
Topcon Healthcare • 2024
HealthTech
B2B(+2C)
SaaS

Topcon Healthcare • 2023
Healthcare
B2B
0-to-1
[ 🚧 Case study in progress ]

Skechy • 2022
Productivity
B2C
0-to-1
Other projects

Fitness • B2C • 2025
Smarter training through health insights

EdTech • B2C • 0-to-1 • 2022
Automating facilitation expertise into workshop preparation tool

EdTech • B2B(+2C) • 2022
Knowledge sharing platform for communities and organisations

Travel • PoC validation • 2020
Cross-hotel service ordering experience
My principles
🚀
What ships matters more than what’s perfect
Beautiful design artifacts are great, but progress is better
🧠
Make intentional decisions
Cultivate spaces of trust and collect diverse perspectives, and then use them to sharpen ideas
📐
Measurement as intervention
As P. Drucker famously said – "What gets measured gets managed, and what gets managed gets done"
💫
Never settle for mediocrity
There’s always room to make our designs better, one iteration at a time



